Crafting the Soul of Assam Tea
Chai Rog
Chai Rog Assam Tea is inspired by the richness and warmth of Assam’s tea culture. I designed packaging that captures the essence of the region while keeping it modern and visually refined. The idea was to express the freshness, aroma, and comfort of Assam tea through illustration and color harmony.
Client
Chai Rog India
Date
June 2023
Industry
FMCG and Beverages
Scope of work
Packaging Design
Brand Illustration
Creative Direction
The brand needed packaging that celebrated Assam’s tea legacy without feeling too traditional or predictable. The challenge was to bring out the authenticity of the region while presenting it through a clean, contemporary visual language that would stand out in retail spaces.
My Approach
I built the design around an illustration that captures the warmth and depth of Assam’s tea fields. The yellow tone gives a sense of energy and freshness, while the detailed yet minimal patterns add storytelling and emotion. Every element was designed to feel premium and relatable, creating a visual identity that looks modern but still holds the heart of Assam.
The Outcome
Chai Rog Assam Tea represents the comfort and culture of India’s favorite beverage through thoughtful design. The blend of warm color, minimal illustration, and natural storytelling turns a simple tea box into an experience that feels authentic, inviting, and unmistakably Assamese.
