Crafting a playful and premium chocolate identity
Delich – Coffee Dragees
Delich is a chocolate brand built around fun and flavor. The project aimed to create a visual identity that felt youthful yet premium, appealing to a wide audience. The packaging design was developed for their Coffee Dragees, roasted Malnad coffee beans coated with dark chocolate, balancing minimalism with warmth.
Client
Delich
Date
October 2024
Industry
Food & Beverage
Scope of work
Logo Design
Packaging Design
Visual Direction
The client wanted a luxury chocolate sub-brand that stands out from the playful look of their main range. The design needed to feel high-end without relying on decorative patterns or visual noise. The challenge was to convey indulgence through restraint.
My Approach
The logo was designed with soft geometry and balanced spacing to communicate sophistication and approachability. The packaging followed the same principle, using a minimal beige label on a deep brown jar to create depth and contrast. Subtle typography and material finishes brought out the sense of quiet luxury the brand wanted.
The Outcome
The final identity reflects premium craftsmanship with a modern sensibility. Delish Coffee Dragees is proof that minimal design, when executed thoughtfully, can feel as indulgent as the product itself.
