Fragrance in Its Purest Form
Izhar Essence
Izhar Essence is a contemporary perfume brand built around emotion and self expression. I created a visual identity that feels elegant, calm and personal. The design balances minimal structure with warmth and softness so the brand can feel premium yet relatable. The logo, colors and typography were developed to mirror the gentle rhythm of scent and to give the brand a timeless sense of quiet confidence.
Client
Izhar Essence
Date
March 2025
Industry
Perfume and Lifestyle
Scope of work
Brand Identity
Packaging Design
Shopify Website
The brand needed a strong foundation that could translate across digital and physical touchpoints while maintaining its emotional and sensory essence. The challenge was to keep the design language consistent but still allow each fragrance to have its own visual identity. Creating distinct patterns for every fragrance became the solution for differentiation without breaking the harmony of the overall brand.
My Approach
I designed a logo and packaging system inspired by clarity and balance. The color palette and materials reflect the tone of each fragrance and the subtle gradients create a sense of depth and calm. I also designed and built the Shopify website to carry the same aesthetic across the digital space. It focuses on simplicity and flow, using soft motion, generous spacing and refined typography. The design system stays consistent across all products while each fragrance is distinguished by its own pattern. Every pattern was created to represent the personality and mood of its scent through line direction, density and repetition. Together, they form a family of designs that feel unified yet individually expressive.
The Outcome
Izhar Essence now stands as a brand that communicates emotion through simplicity. Every part of the identity works together across packaging, website and social media to build a clear and memorable experience. The overall presence feels thoughtful, graceful and true to the brand’s purpose.
