Luxury skincare elevated with elegance and intention
Rachel Kloss
Rachel Kloss is a modern skincare brand rooted in the philosophy of effortless luxury. The brand was built to convey simplicity, purity, and refinement through every visual and tactile element. From the logo and packaging to the website and creative direction, each touchpoint reflects calm confidence and timeless design.
Client
Rachel Kloss
Date
August 2024
Industry
Skincare and Beauty
Scope of work
Branding
Shopify Website
Creative Direction
The challenge was to design a skincare brand that felt premium yet minimal, one that could compete in the luxury segment without feeling loud or commercial. The client wanted a visual language that spoke to trust, purity, and self-care while keeping the overall identity timeless and elegant.
My Approach
The design approach focused on a balance of modern simplicity and warmth. The cherry red color became the brand’s anchor, representing hydration and vitality, while the neutral beige palette balanced the richness. A clean serif logo and structured typography added sophistication. The packaging was created to feel luxurious in both texture and tone, ensuring the brand looked elegant across print and digital touchpoints.
The Outcome
Rachel Kloss embodies the art of luxury skincare that feels thoughtful, elegant, and rooted in simplicity. Every detail, from the logo to the product photography, was designed to express a quiet sense of luxury. The result is a brand that feels confident, contemporary, and enduring.
