Refreshing Everyday Moments
Fresco Beverage Branding
Fresco is a vibrant beverage brand created to bring color and energy into everyday refreshment. The branding and packaging were designed to feel bright, youthful, and clean, blending minimal structure with playful, fruit-inspired details. Each flavor carries its own personality while still belonging to a cohesive visual family that feels modern, fresh, and fun.
Client
Fresco
Date
November 2024
Industry
Food and Beverage
Scope of work
Brand Identity
Packaging Design
Advertising Visuals
Fresco needed a strong identity to stand out in a crowded beverage market. The goal was to create something bold and energetic while keeping it simple enough to achieve instant shelf recall.
My Approach
I created a logo that expresses motion and freshness, paired with color-coded bottles that highlight each flavor’s essence. The same visual language carried through to campaign imagery and ads, combining real fruit visuals, liquid movement, and bright backgrounds to capture the brand’s lively personality.
The Outcome
The refreshed identity helped Fresco stand out as a bright, modern brand in the beverage space. The design system built consistency and recognition while giving the brand a vibrant personality that feels fresh, fun, and true to its name.
