CLOUD — Whipped Shower Foam Collection
Brand Experience & Campaign Design
CLOUD is a whipped shower foam collection featuring six variants, each built around a different ingredient and color palette. The project included packaging design, product visualization, creative direction and campaign production, resulting in a complete visual system across imagery, advertising and campaign reels.
CLIENT
CLOUD
DATE
2026
INDUSTRY
Beauty & Personal Care
SCOPE OF WORK
Branding
Creative Direction
Campaign Production
Create a bodycare brand with a clear and recognizable visual identity across packaging and campaign assets. The collection needed to accommodate multiple variants while maintaining consistency across the range.
MY APPROACH
The project started with developing the packaging system and defining the visual direction for each variant. Color, ingredients and product naming played a key role in differentiating the collection while maintaining a consistent structure across all products. Once the packaging was established, the same visual language was extended into campaign imagery and a product reel. Foam textures, ingredient compositions, product-focused scenes and sound design were used throughout the campaign to create consistency between the packaging and motion content.
THE OUTCOME
The final deliverables included packaging for six product variants, campaign imagery and a product-focused promotional reel. Together, these assets formed a cohesive campaign system designed to showcase the collection across digital platforms.
